Portrait of Joseph Dilascio

I'm a Product Design Leader, UX Architect, and Interactive Strategist based in Pittsburgh, Pennsylvania. With experience across enterprise, agency, and startup environments, I’ve helped organizations like PNC Bank, Thermo Fisher Scientific, American Eagle, and UPMC design intuitive, multi-platform experiences that balance form and function across web, mobile, and enterprise tools.

Recently, I’ve been exploring how AI can support and evolve the design process—whether it’s accelerating research, generating ideas, or helping teams scale smarter. I’m especially interested in how these tools can free designers to focus on what matters most: creating meaningful, human-centered experiences.

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Education & Experience

Education
2007 Art Institute of Pittsburgh

Bachelor Degree of Web Design

Experience
2018 – Present
May 2019 – Present PNC Bank

UX Design Manager

Sep 2017 – Apr 2019 Howl Startup

UX Manager

Mar 2017 – Sep 2017 CEI

Sr. UX Designer

Oct 2016 – Sep 2017 Sewnr

Co-Founder | UX Lead

2007 – 2017
May 2015 – Sep 2016 Thermo Fisher Scientific

Sr. UX Designer

Sep 2013 – Apr 2015 UPMC

UX Contractor

Oct 2012 – Jun 2013 Truefit

UX Designer

May 2011 – Jan 2012 Forms & Surfaces

Web Designer

July 2010 – May 2011 Giant Eagle / E-Staff

Web & Mobile Contractor

Apr 2009 – June 2010 PMI

Web Designer

June 2008 – March 2009 Matchpoint Marketing / Acosta

Web Designer

Expertise

Product Design Leadership

Guide vision and squads, align PM/Eng, and ship outcomes tied to KPIs.

Product Strategy & Discovery

Turn goals and customer needs into clear bets, roadmaps, and success metrics.

UX Research & Testing

Plan interviews, card sorts, task studies, and A/B tests; turn insights into decisions.

Information Architecture & Content

Structure nav and language so people find, understand, and act faster.

Interaction Design

Map journeys, states, and micro-interactions to reduce friction and clarify intent.

Visual Design & UI Craft

Apply type, layout, and color systems for clear, on-brand, accessible UI.

Design Systems & Patterns

Scale with tokens, components, and guardrails—consistent and fast across teams.

Prototyping & Motion

Prototype from low to high fidelity; use motion to explain hierarchy and feedback.

Accessibility & Inclusive Design

Bake WCAG, keyboard, and contrast into patterns; validate with assistive tech.

COMPETENCIES

Figma
Figma
95%
Sketch
Sketch
95%
InvisionApp
InVision
95%
Bootstrap
Bootstrap
92%
Angular
Angular
90%
HTML5/CSS
HTML5 / CSS
90%
React
React
85%
Vue
Vue
80%
Adobe XD
Adobe XD
80%
Trello
Trello
80%
Jira
Jira
75%
Lottie
Lottie
75%

“A user interface is like a joke. If you have to explain it, it’s not that good.”

Martin LeBlanc - CEO Iconfinder

“Design is thinking made visual.”

Saul Bass

“Design is intelligence made visible..”

Alina Wheeler