Portrait of Joseph Dilascio

I'm a Product Design Leader, UX Architect, and Interactive Strategist based in Pittsburgh, Pennsylvania. With experience across enterprise, agency, and startup environments, I’ve helped organizations like PNC Bank, Thermo Fisher Scientific, American Eagle, and UPMC design intuitive, multi-platform experiences that balance form and function across web, mobile, and enterprise tools.

Recently, I’ve been exploring how AI can support and evolve the design process—whether it’s accelerating research, generating ideas, or helping teams scale smarter. I’m especially interested in how these tools can free designers to focus on what matters most: creating meaningful, human-centered experiences.

Education & Experience

Education
2007 Art Institute of Pittsburgh

Bachelor Degree of Web Design

Experience
May 2019 – Present PNC Bank

UX Design Manager

Sep 2017 – Apr 2019 Howl Startup

UX Manager

Mar 2017 – Sep 2017 CEI

Sr. UX Designer

Oct 2016 – Sep 2017 Sewnr

Co-Founder | UX Lead

May 2015 – Sep 2016 Thermo Fisher Scientific

Sr. UX Designer

Sep 2013 – Apr 2015 UPMC

UX Contractor

Oct 2012 – Jun 2013 Truefit

UX Designer

May 2011 – Jan 2012 Forms & Surfaces

Web Designer

July 2010 – May 2011 Giant Eagle / E-Staff

Web & Mobile Contractor

Apr 2009 – June 2010 PMI

Web Designer

June 2008 – March 2009 Matchpoint Marketing / Acosta

Web Designer

Expertise

Product Design Leadership

Guide vision and squads, align PM/Eng, and ship outcomes tied to KPIs.

Product Strategy & Discovery

Turn goals and customer needs into clear bets, roadmaps, and success metrics.

UX Research & Testing

Plan interviews, card sorts, task studies, and A/B tests; turn insights into decisions.

Information Architecture & Content

Structure nav and language so people find, understand, and act faster.

Interaction Design

Map journeys, states, and micro-interactions to reduce friction and clarify intent.

Visual Design & UI Craft

Apply type, layout, and color systems for clear, on-brand, accessible UI.

Design Systems & Patterns

Scale with tokens, components, and guardrails—consistent and fast across teams.

Prototyping & Motion

Prototype from low to high fidelity; use motion to explain hierarchy and feedback.

Accessibility & Inclusive Design

Bake WCAG, keyboard, and contrast into patterns; validate with assistive tech.

Capabilities

What I deliver
  • Workflow modernization for complex enterprise products
  • Design systems + governance that scale across teams
  • Information architecture and navigation restructuring
  • Prototype-led alignment that reduces rework
  • Clear documentation and acceptance criteria for delivery
How I lead
  • Turn ambiguity into shippable plans, milestones, and measures
  • Partner tightly with PM/Eng to balance craft + feasibility
  • Raise quality with standards, reviews, and design QA
  • Coach designers and align squads around shared patterns
  • Use AI to accelerate research, ideation, and iteration